Bluxome Street Winery

Brand Development Messaging Strategy Merchandise Identity Environment Collateral Illustration Interactive Design
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    • We cre­at­ed the envi­ron­ments at 53 Blux­ome Street and their pop-up at Ghi­rardel­li Square as part crafts­man­ship, part indus­try and part alche­my. These dis­tinc­tive spaces trans­form a work­ing win­ery into wed­ding venue, cor­po­rate par­ty or even yoga retreat.

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            • The label designs harken back to the days of Jack Lon­don and the ear­ly 1900’s slang that defined the peo­ple and places of San Francisco.

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                                Blux­ome Street Win­ery trust­ed us not only with a brand, but also a blow­torch. That’s say­ing a lot.

                                When Matt approached us, he had a great idea, a vine­yard and a half-built space in SOMA. A San Fran­cis­co native and his­to­ry buff, Matt knew that in the years between the gold rush and Pro­hi­bi­tion, SF was a bustling, rau­cous city packed to the gills with peo­ple mak­ing wine. He want­ed to revive this tra­di­tion by build­ing a work­ing win­ery in the heart of the city — the first since they were so dis­cour­te­ous­ly shut down in 1924. He need­ed a brand, yes, but also help bring­ing his vision to real­i­ty over­all. We were game. From lit­er­al­ly set­ting fire to the walls of the tast­ing room (to give the wood an aged, dis­tressed look), to trans­form­ing demi­johns to light fix­tures to build­ing a brand look, tone and feel that fond­ly looks back while unapolo­get­i­cal­ly strid­ing forward.